Conde Nast's elaborate trade campaign in the trades - print and online but to name a few - is so sad.
"It's not a subscription, it's a torrid love affair. There's a connection our readers have with our magazines. A connection fueled by passion."
Come on guys, you need to get with the program that the only people who hug your magazines are yourselves. Strike that, the only people who hug magazines are those holding MAXIM, STUFF or PLAYBOY and they're hoping people will stare at the ABSOLUT ad at the back and think it's kosher.
The tangible value add of having a magazine is paid off in one place only: the toilet.
You guys need to purchase a few Internet companies. Quickly.
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